From 2018 to 2020, I contributed to the core product design within an IT team, operating in an AGILE environment. Collaborating closely with a Project Manager, I honed skills in Design Thinking methodology, UX research, and Usability Tests. My responsibilities included prototyping and crafting a comprehensive design system comprising components and new features.
In 2020, I spearheaded the company's rebranding and Employer Branding efforts. This involved a redesign of the brand's Look & Feel, enhancing the usability of the public website and creating new Product Identities. During the rollout phase, I ensured the newly crafted style guidelines were seamlessly applied to assets, marketing materials, and corporate collateral.
In 2019, together with the founders and an external freelancer designer we designed the Pitch Decks for Series B funding, resulting in a successful raise of 48 million.
In 2017, I focused on designing corporate assets and developing the UI/UX MVP for the B2B platform.
Read about me at Billie: https://www.billie.io/en/blog/caterina-carraro
Nowadays we can surely say that B2C transactions have turned into a smooth experience, sellers get paid instantly without worrying about collections or defaults and buyers are free to choose their desired payment terms — online and offline.
However the B2B transactions are still causing headaches: sellers face liquidity gaps, bear credit risk, and suffer operational burdens. Buyers need to accept rigid one-size-fits-all payment terms.
Billie has the cure: We create a B2B world where every business chooses when it pays and gets paid, without worrying about collections or defaults
Our Billie platform was already offering a fast and easy-to-use factoring service, after creating an account our customers were able to finance their opened invoices having liquidity at the touch of a button!
But this wasn’t enough to provide them a real piece of mind product, so the challenge was to design a “Non-Recourse Factoring” complete hassle-free experience:
Instant liquidity, automated whitelabel collections, 100% default coverage of their opened invoices.
Based on our initial hypothesis, interviews and brainstorming with sales team and stakeholders, we figured out that not all users would have need for the full-service product for all their debtors.
What would have meant this for our platform? The product and the UX should be flexible, reliable and fast-to-use.
Using the following methods (from design sprint) we built our first low fidelity concept, not only a valuable product but a pleasant UX:
HOW MIGHT WE
How = assumes that there are solutions out there. Might = suggests that these ideas are out there, and they might work, and others might not — and that’s okay. We = infers collaboration, that we can do it together and build on each others ideas.
FEATURE PRIORITY MATRIX
The goal is to establish focus on just a few features based on the problem and persona you’re designing for. Pick 3–5 features to focus on for the FTU (first-time use) experience.
MAP: KEY ACTIONS
Put your primary persona at the top. In this case should be your interviewee/customer/personas. Write the ending/goal on the right, ‘goal,’. Write action verbs on boxes/postits and use arrows to outline the key steps. You should have over 5, but under 15 steps.
MAP: EMOTIONAL STATE
Map out your primary personas mental state at each phase. It’s okay to make assumptions at this point, you can always test them later with your prototype.
UTILITY+USABILITY TESTS
We tested with different customers (consciously different target based on our proto-personas) whether the prototype provides the features they need (Useful Utility) and how easy and pleasant these features are to use (Usability). Tools used: Sketch and Invision.
TOP 3 USABILITY ISSUE
The notetaker should record all usability issues during the session. As a research team (interviewer and notetaker) decide on/prioritise the top 3 issues on a piece of paper or post-its. Review with your design team to update your prototype accordingly.
